Q: How do you get customers from the pump inside the store?

At double kwik, creating a customer experience that pushes fuel-buying customers from the pump to inside the store has always been a top priority. Our mission at double kwik is to delight customers by treating them like family in our food-centered destinations. Our best opportunity to entice our on-the-go customers to come inside is to have our high- quality, fresh-made food items readily available, enabling them to get back on the road quickly.

Our marketing team educates our customers about our food offerings the moment they pull into our locations by using a variety of signage including pump toppers, bollards, window signage, reader board messaging and door signage. Our customers expect our signature items such as breakfast biscuits, pizza rolls, hand-breaded chicken tenders and potato wedges to be available during most hours of the day. Our foodservice team also introduces quarterly limited time and seasonal offerings, allowing our loyal customers to enjoy a variety of options. Limited time offers give customers a new reason to come in each quarter.

We also rely heavily on our double kwik rewards program to help us drive our fuel-buying customers inside our stores. Double kwik reward members receive points at the pump for fuel transactions and for most purchases inside the store. Points can then be redeemed for free lunch combos, fuel discounts, $5 gift cards and more. We have also found that offering special pricing for reward members for popular items such as pizza rolls, milk and fountain drinks provides more reasons for customers to come inside. Clubs for frequently purchased items also have built loyalty among rewards customers, knowing that if they purchase nine 20-ounce bottles of Coca-Cola or Pepsi, they will get the 10th free.

Loyal customers come inside our stores to see our awesome associates. Each store has regular customers who visit nearly every day—sometimes multiple times a day. Customers know they can count on a friendly greeting and smile when they walk through the door, and associates often know their customers’ frequent purchases.