In a rapidly evolving, competitive market, having a workforce that understands your company’s goals and lives its values can be the key to driving organizational growth, delivering an exceptional customer experience and achieving business results. Human resources professionals play a critical role in partnering with company leaders to design a work environment that fosters high levels of engagement and development.

We all know we are in a war for talent, but often, many senior leaders manage their people assets like overhead (a cost to be minimized). Instead, HR is a strategic asset and its performance should be measured in terms of its strategic impact. This requires a new perspective on what is meant by HR in the organization and a new understanding of how it creates value. Properly designed and managed human resources can generate tremendous returns.

The NACS HR Forum is designed specifically for the convenience industry. Attendees network with others facing similar challenges and learn how peers have developed practical solutions to those challenges. Attendees will be inspired to work with their leaders to design workplaces that drive business results.

During the Forum, attendees can expect:

• Relevant content to meet the evolving demands of HR in the convenience store industry
• Ideas to drive innovation in the profession and within organizations
• Actions to drive higher levels of employee engagement and business performance
• Connection with HR colleagues
• Skill-building and development of HR competencies to support professional development
• Tangible takeaways and tools for attendees.

Register today at www.convenience.org/hrforum.