Every day, nearly 40 million Americans fill up their gas tanks, and odds are it’s at a convenience store. After all, c-stores sell an estimated 80% of all fuel.

There is arguably no product that consumers think more about on a daily basis (especially the prices!)—but at the same time so misunderstand.

For nearly two decades, NACS has published online Fuels Resource Center updates to help tell the industry’s story and answer common questions that consumers have about the makeup of the industry and how fuel is sold. It also includes plenty of facts and figures and even some fun tangents that tie into the history of fueling. (Look for shout-outs to Col. Sanders, Steve Martin and Sammy Hagar in the fueling history section.)

NACS shares the resources with reporters and public opinion leaders to help build awareness about the importance of our industry. Feel free to share elements with reporters and customers in your market.

The topic of fueling and gas prices will continue to increase during the annual spring transition to summer-blend fuel, and you can be sure that the presidential candidates will refer to gas prices in their talking points. Be sure to also check out related content on convenience.org that addresses hot-button issues, like the blog post “Does the President Control Gas Prices?”

You can find the Fuels Resource Center at convenience.org/fuels. And look for more fuels insights in the April 2024 issue of NACS Magazine, which will debut findings from the latest NACS Consumer Fuels Survey.

Have a suggestion about topics to feature? Contact Jeff Lenard.