Kyle McKeen has been named CEO of TruAgeTM, the new digital solution that enhances current age-verification systems and protects user privacy. McKeen has decades of leadership in retail, including serving as president and CEO of Alon Brands, which owned and operated hundreds of convenience stores in Texas and New Mexico.

“Kyle’s deep retail experience in growing brands and building business structures will be enormously beneficial as we roll out TruAge over the coming months,” said NACS President and CEO Henry Armour.

In addition, TruAge has tapped Patrick Abernathy as its manager of retail and systems engagement. Abernathy has more than 20 years of industry experience, most recently as director of IT for Jacksons Food Stores and prior to that as IT director for Sapp Bros. Travel Centers.

Developed by NACS and Conexxus, its standards-setting partner, TruAge makes the traditional carding expe- rience more reliable and accurate. TruAge was launched in limited tests late in 2021. A more robust round of pilot tests will commence this spring in locations in California, Texas and Virginia, with a national rollout planned for later this year. Visit www.convenience.org/truage.