In case you missed it, early this summer NACS released TruAgeTM—a groundbreaking digital identification solution that enhances current age-verification systems at all retail points of sale while still protecting user privacy.

TruAgeTM works by verifying a person’s age, not their identity. A buyer presents their driver’s license, which is scanned, and the TruAgeTM system creates an encrypted, single-use identity token in the cloud that verifies the purchaser’s age, date of birth and driver’s license issuer state, and that information goes into the store’s T-log. The first transaction will take about 15 seconds longer than normal, but after that, the age-verification process is seamless and customers won’t have to show their driver’s licenses again, just the app.

TruAgeTM also can help retailers prove that they are responsible sellers of age-restricted products. The customer token, if subpoenaed by a court or regulatory action, can help retailers prove that they aren’t selling to underage purchasers, who might have been involved in an actionable event.

The solution is already supported by more than 130 retail companies that represent 22,000-plus convenience store locations in the United States, plus four industry point-of-sale providers. Learn more about the TruAgeTM program and opportunities to participate at www.convenience.org/TruAge.