Flavor rotations throughout the year are a key aspect of the category manager’s role in a c-store. Determining what flavors to highlight can be partially determined by the changing weather conditions, and one of the most popular flavors in recent years, pumpkin spice, typically shows up along with long sleeves, tall boots and crisp air. But not all pumpkin products sell equally.

NielsenIQ data show pumpkin spice sales, unsurprisingly, peak in the fall through the winter—the inverse of convenience sales, which typically increase during the peak travel months in summer.

The top three most popular categories for pumpkin spice sales are edible grocery, packaged beverages and fluid milk products. These items include seasonal coffee, eggnog, milk and creamers.