Convenience loyalty programs offer shoppers rewards, point accruals for discounts and promotions, yet these benefits are largely considered a bare minimum in consumers’ eyes. Benefits associated with loyalty programs are pivotal to elevating the offer and building distinction from other retailer loyalty efforts.

NACS Research, in partnership with Bounteous, has published the white paper “Driving Engagement from Convenience Retail Loyalty Programs” sharing insight into how retailers can increase engagement with loyalty programs and build goodwill beyond rewards and discounts.

By understanding what shoppers want from a loyalty program, convenience retailers have an opportunity to play an active role in molding their program to increase engagement with shoppers.

This research explores:

• Convenience loyalty program membership and competition
• How loyalty program members engage
• Shopper perspective on personalization
• Loyalty program access and communication with members