On Point With Point of Sale

The POS is the nerve center of your store. Here’s what you should look for in one.

On Point With Point of Sale

April 2025   minute read

By Lauren Shanesy

Last summer, cybersecurity company CrowdStrike’s infamous IT outage disrupted businesses across the globe. Circle K lost payment capabilities in its stores for 12 hours, said Ed Dzadovsky, global CTO & EVP, Alimentation Couche-Tard, while speaking at the 2025 Conexxus Annual Conference in January. “We lost millions and millions of dollars that day. And that’s just what we know we lost in that time. Who knows what happened because of the number of customers that we didn’t get to come back again,” he said.

A global IT outage is an extreme crisis scenario, but it highlights the most critical component of retail—the ability to transact.

“The point of sale is the core technology that runs the store. If the point of sale isn’t operating, that business is not generating income,” said James Hervey, executive vice president, head of petro and convenience at Verifone.

When evaluating a POS system, “understand what the next 10 years of your business is going to look like and optimize for that,” said Jack Hogan, SVP of sales and partnerships at Mashgin. “On a foundational level, does your system let you add on new features, new innovations and new products? What will be coming in the next 10 years to your sites that will enhance your customer experience, and how will your point of sale allow you to head in that direction most effectively?”

From automated and more seamless checkout experiences to mobile-friendly systems to how POS systems are built for longevity, here’s what a handful of POS vendors say retailers should focus on.

A Point of Sale Should …

… give you a picture of your whole business.

Think of a POS as the central part of the store that everything else connects to. When integrated, it’s the hub where operators can get an overview of their entire business and operating costs, which is especially important in a business where every cent counts, said Safi Modi, head of growth at Modisoft. “Let’s say you’re a single-store owner and you want to know what your operational costs are—how much am I paying for my products? How much am I selling them for? What is my revenue? Is my pricing correct? Am I alerted if it’s not? What is my payroll?” he said. “Plus, everything should be logged in your pricebook so you never have to manually ring up items, which also helps reduce error and employee theft. Having a POS allows operators to see the whole business, and if you don’t have a centralized POS system, you could be bleeding money that you don’t even have a way of tracking.”

… support a variety of checkout experiences.

“One thing that customers generally care about in c-stores is how fast they can get in and out, so giving customers a variety of ways to check out and options that meet their needs is the right approach,” said Hervey.

“We are definitely seeing an increase in demand for autonomous checkouts or even self-serve kiosks or machines, similar to what’s been in airports for the last few years. Self-checkout isn’t new, but many consumers now expect it as an option,” said Max Gorlov, team lead of technical design team at Petrosoft.

Left: Bells and whistles aside, Verifone’s James Hervey said its most important for retailers to choose POS systems built for longevity to support them for the long haul. Right: Muskegon, Michigan-based Wesco announced it would add Mashgin computer vision technology self-checkout machines to 20 of its locations.

In February, Parker’s Kitchen added NCR Voyix self-checkout technology at 62 sites, with plans to expand to more locations in the coming years, citing the faster checkout times and optimized staffing the machines provide. Additionally, Wesco announced it would add Mashgin computer vision technology self-checkout machines to 20 of its locations.

According to Mashgin, a manufacturer of computer-vision-based self-checkout technology, younger generations want self-checkout options—more than 60% of Gen Z consumers prefer it over traditional checkout. “One thing we have moved our customers toward is an augmented self-checkout model, where a cashier can oversee the Mashgin terminals—especially considering how many c-store transactions require age verification—and also float over to the traditional POS,” said Hogan. “It helps our customers leverage labor more efficiently. If you only have two employees staffed, they won’t both be stuck behind the register and can instead focus on other tasks in the store that make for a better customer experience.”

… be flexible and easy to integrate.

Successfully incorporating different checkout options hinges on a POS system’s ability to integrate with the equipment. “If there’s not a consistent method in which that happens, then the machine is hanging off on the side as a separate, completely unintegrated system,” said Hervey. “An important thing we can do as an industry and as providers is make it easier to attach new systems and get them up and running quickly, so that trying something new [like self-checkout] doesn’t take a huge integration effort and can fit well into the store’s ecosystem. It would make the convenience industry more competitive from a consumer experience standpoint with other retail sectors.”

Verifone’s POS “places a series of APIs in front of the transaction engine,” which allows third-party checkout hardware to connect to and use its point of sale, described Hervey. “Taking a central transaction engine and then wrapping APIs around it gives us more flexibility to partner with third parties to create cool experiences for consumers. That’s one way to really improve the customer experience and allows retailers to try new things more easily without having to wait for your primary point-of-sale vendor to build those themselves,” he continued.

That plug-and-play nature of a POS technology helps define its ease of use for operators, said Josh Raha, VP, product management for PDI POS. “The point of sale is the nerve center of a retail site, and there are so many elements that hook into it,” said Raha. “As technology evolves and there are more integrations, your system has to be flexible. You want the ability to reconfigure a point of sale for a different format. If you can have a single tech stack that you can reskin as a self-checkout, a foodservice kiosk or an ordering tablet, or whatever type of format you need on a busy day, instead of having to do a software code change or a change to the underlying engineering, then that’s an advantage,” he continued.

Taking It Up a Notch

Looking ahead, here are a few cool POS features that vendors are implementing or considering for the future.

Automatic profit margin adjustments: Modisoft’s software has a default margin feature that sets pricing for items based on how much a retailer wants to make from the sale. “If you assign an item to a specific department—say, beverages, for example—you can assign that category a basic margin, like 45%. Then it will automatically create the retail price for you, so you’re not losing money,” described Safi Modi, head of growth at Modisoft. “You can override that if you want, but it allows you to optimize the process.”

Biometric features: Vendors, including Mashgin and Verifone specifically, are looking at new ways to identify customers at point of sale, including with digital IDs for age verification, biometric payments, and biometric screenings and face ID for loyalty accounts. TruAge is also investigating possibilities for connecting its age-verified token to a customer profile or biometric feature at checkout. “Biometric features have generally been gaining a lot of traction,” said Paul Ziv, VP of technology and operations at TruAge.

Engaging digital displays: Modisoft offers a digital lottery display screen that integrates with the store’s POS and presents fun and dynamic displays when customers purchase lottery tickets. When a consumer buys a ticket, the screen on or behind the counter lights up with word displays, animations of the ticket bouncing across the screen or seasonal and holiday background animations depending on the time of year. “A lot of our customers have Christmas trees with snow falling during the winter or pumpkins lighting up during Halloween, for example. It’s there to attract attention and we have seen a big trend for digitizing sales and making them more engaging,” said Modi.

AI cameras: Retailers are using AI in myriad ways in store. Video surveillance with AI analysis at checkout can help reduce shrink, said Max Gorlov, team lead of technical design team at Petrosoft. “People are going to be less likely to steal when they see a camera watching them at checkout,” said Gorlov.

… be mobile friendly.

Whether you have one store or 1,000 stores, mobile and smartphone access to your point of sale is a key feature retailers need, according to POS suppliers.

“You need to have some form of mobile or remote capability so that managers, the sales team or really anyone in the store can access the software without having to be in front of the device or getting on a computer,” said Petrosoft’s Gorlov.

The capability allows retailers to update something quickly without being in the store, noted Modi. “Say a manager is driving around and their employee contacts them to say the price of something is incorrect—they’re able to make the adjustment immediately. Or they want to schedule a pricing update overnight so that it’s reflected in the morning. The accessibility of a mobile app is huge for managing all sorts of business,” he said.

… have good support and training.

A POS’ uptime is a critical component of keeping the store running, but it’s also not realistic to say a system will never encounter problems, meaning good training and support from vendors will help retailers better tackle any snags.

“We can talk about all the latest and greatest leading-edge technology out there and exciting new trends, but retailers should also pay attention to what kind of investment providers are making back into their support,” said Hervey. “What is the support experience and what tools are they using to make it better?”

Hogan said Mashgin has focused on automated support and AI-based features that can help detect and troubleshoot a problem before it reaches the customer. “We fix most issues in three to five minutes, and sometimes we fix issues before they even start. We can do it virtually,” Hogan said. “We also have the ability to continue to take transactions in offline mode, which is a useful feature that has been adopted by about half of our clients.”

Bottom: A POS that’s flexible and easy to integrate with other programs can be an advantage for retailers.

Vendors should also provide quality training to make sure employees know how to use the system and are able to troubleshoot small errors, said Gorlov.

“As retail staff are often dealing with bugs or solving problems themselves, good training materials are really important to provide to retailers,” said Gorlov. “It also needs to be easy for them to learn to use. We make sure all of our training modules and instructions are well documented, easy to follow and can provide staff members with troubleshooting techniques.”

… integrate with loyalty programs.

There is a lot of intricacy to integrating loyalty programs with point of sale, said suppliers, and systems need to support multiple functions and often multiple loyalty programs at the same business. And point of sale providers, Raha said, need to be able to integrate with the numerous loyalty providers in the market that are running retailers’ programs.

Consider all of the tasks a POS system has to handle to successfully log loyalty points or redeem an item for the customer.

“Looking at all the different use cases associated with earning points, making sure your system is working with the loyalty provider, allowing customers to spend or combine those points or get a deal … all of those different scenarios become pretty deeply embedded in the workflows that a point of sale needs to support,” said Raha.

Retailers are often also running multiple loyalty programs on the same site.

“It’s a unique quirk of our industry that convenience retailers will have one loyalty program for the store, and if they have branded fuel the major oil company will have their own loyalty program at the pump,” said Hervey. “You’re doing a lot of prompting at the payment terminal, which can make for a cumbersome process. It also opens retailers up to threats if those prompts aren’t encrypted and secured.”

Hervey said Verifone is investigating technology to tokenize identities for loyalty programs to make the process feel more seamless. The technology would link multiple loyalty programs to the same facial recognition token.

“Say that when you show up, you could just look at a camera and it pulls up all of your loyalty programs. You don’t have to worry about entering multiple phone numbers, swiping multiple cards, etc. So I think things like that, features that make the experience smoother when it comes to presenting payment or loyalty accounts, are also things that will work to make the consumer experience better,” said Hervey.

… support you for the long haul.

One of the top concerns for independent and smaller operators, according to Hervey, is the price-to-value ratio of equipment and software.

“Small and mid-size operators don’t have gigantic IT budgets, a large IT staff [or sometimes even one at all], or procurement at scale, so they have to really think about price to value,” said Hervey. It’s one of the reasons he said the company builds and manufactures its own hardware that is built for “significant longevity. You can find systems of ours that are 20-plus years old, that we don’t even support anymore, that are still out there running stores. So retailers need to consider the price-to-value ratio and what a provider is bringing to the table there.”

Digital Age Verification

With an average of 54 million age-restricted transactions every day (excluding lottery), c-stores look at more IDs than any other industry. But with consumer concerns over privacy, potential errors and longer transaction times, checking IDs manually comes with its share of potential problems.

TruAge is a digital age verification tool that anonymizes a customer’s identity through a token (using only four data points to confirm age) and, when scanned, verifies that their credentials are valid, confirms the customer is of age, and logs proof that the verification took place into the POS system. The ubiquitous and tech-agnostic solution is designed to integrate easily and seamlessly with retailers’ existing POS.

“At TruAge, we are working to ensure that we integrate with point-of-sale vendors as richly as possible in order to help facilitate a frictionless transaction for the customer,” said Paul Ziv, VP of technology and operations at TruAge Solutions. “The further into the workflow that age verification is, the better it’s going to work for the retailer as well as the customer. Because TruAge is such a lightweight protocol—the data points that we process are super light and very fast—we can run over even what are sometimes less-than-ideal technical environments. TruAge is a race car, not a dump truck.”

Ziv said the company’s aim is to make TruAge as modular as possible, and “to integrate the age verification process wherever the retailer needs it to be,” whether that be integrating its token with customers’ digital wallets like Apple or Google Pay, loyalty apps or other POS ecosystems where a vendor might have their own wallet, for example, said Ziv.

The company also works closely with state governments to connect with mobile driver’s licenses (mDLs) and provide an extra layer of benefits on top of these digital IDs.

Another major goal of the technology: to speed up transaction time.

“Our goal is to ensure that wherever a retailer chooses to put TruAge in the customer checkout workflow, we assist in making that transaction faster and more frictionless,” said Ziv.

Ziv said that TruAge’s tech protocol and integration capability allows it to extend the benefits to a variety of POS vendors and to be used by large companies, small enterprises and independent operators. “We are working to level the playing field for the convenience industry so that an independent operator that doesn’t have the same resources as a large public company can still have the same opportunity and access to a solution like this to responsibly sell age-restricted items. By bringing pseudo-anonymous data into the enterprise, we can then push it to any retailer, anywhere, however they need it,” said Ziv.

Lauren Shanesy

Lauren Shanesy

Lauren Shanesy is a writer and editor at NACS, and has worked in business journalism for a decade. She can be reached at lshanesy@convenience.org.

Share:
Print:
To provide complete functionality, this web site needs your explicit consent to store browser cookies. We recommended that you "allow all cookies" so you may be able to use certain features, such as logging in, saving articles, or personalizing content.