Little General Stores Donates $75,000 to Children’s Hospital

From in-store campaigns to hurricane relief efforts, a monthly round up of how convenience retailers are supporting their community.

Little General Stores Donates $75,000 to Children’s Hospital

January 2025   minute read

By Leah Ash

Little General Stores Inc. presented $75,000 to WVU Medicine Children’s to help support the hospital in caring for patients and their families. To raise the funds, Little General locations throughout West Virginia sold football icons for $1 during a three-week campaign.

To date, Little General Stores has donated $350,000 through the Kickoff for Kids Campaign.

“Supporting our communities has always been a top priority for Little General Stores,” said Greg Darby, president and CEO. “By raising funds for WVU Medicine Children’s, we know this donation will go towards providing care and comfort to patients and their families. We are so grateful for the team at WVU Medicine Children’s and for everything they do.”.

“Little General’s philanthropic support of Children’s is both longstanding and unwavering,” said Amy L. Bush, chief administrative officer for WVU Medicine Children’s. “Throughout the years, their generosity through their Kickoff for Kids Campaign has enabled the hospital to make great strides in improving healthcare for children throughout the region, and for that we are forever grateful.”

In The Community

Every year, the convenience retail industry dedicates billions of dollars to advancing the futures of individuals and families in our communities. The NACS Foundation unifies and builds on NACS members’ charitable efforts to amplify their work in communities across America and to share these powerful stories.

Learn more at www.conveniencecares.org.

Parker’s Kitchen Golf Tournament Raises Record Funds

Parker’s Kitchen raised $400,000 during its 12th annual Fueling the Community Charity Golf Tournament, which it said was a record amount “to support local schools in the communities the company serves throughout Georgia and South Carolina.”

“We’re absolutely thrilled to raise $400,000 to support local schools in communities throughout our corporate footprint,” said Brandon Hofmann, Parker’s Kitchen president. “We look forward to presenting Fueling the Community checks to various school systems in the coming months and making a positive impact throughout the region.” Over the past 13 years, Parker’s Kitchen has given more than $2.5 million to area schools.

Weigel’s Supports Hurricane Helene Relief

Weigel’s donated 8,200 gallons of fuel to assist in Hurricane Helene recovery efforts in communities across Eastern Tennessee and North Carolina. Weigel’s said the fuel, including both diesel and unleaded, was provided to those affected by the hurricane to support emergency services, relief teams and local residents in need.

“Due to our wonderful partners, we were able to have Eagle Distributing and the Smoky Mountain Farmers Co-op bring out fuel tankers to help divide the fuel amongst multiple smaller tankers to help cater to as many communities as we can for those affected by the hurricane,” Weigel’s said.

Wawa Supports Hurricane Relief

Wawa Inc. and The Wawa Foundation launched a chain-wide, in-store crisis campaign designed to provide emergency relief assistance to communities most affected by Hurricane Milton. The campaign was held in partnership with the American Red Cross and allowed customers to add $1, $3 or $5 to their Wawa purchase at checkout. The Wawa Foundation said it would match the first $100,000 in customer contributions to the campaign and that all money would be donated to Hurricane Milton relief.

Wawa also donated $500,000 to the Florida Disaster Fund to “support the state of Florida’s private fund established to provide financial assistance to communities as they respond to and recover from times of emergency or disaster.”

Pilot Aids Communities After Hurricane

Pilot Flying J, Tennessee Athletics and the University of Tennessee (UT) supported relief efforts after Hurricane Helene by collecting donations for those affected by the storm. The donated supplies were sent to the Northeast Tennessee Disaster Relief Center.

Pilot also mobilized its extensive network of travel centers to support communities affected by Hurricane Helene through an in-store round-up campaign for the American Red Cross. From October 4 to October 18, 2024, guests could visit any U.S. owned and operated Pilot, Flying J and One9 travel center location to round up their purchase to the nearest dollar and provide aid to those affected by the hurricane. One hundred percent of funds raised supported Red Cross response efforts in impacted communities across the Southeast.

Yesway Donates $100,000 in New Mexico

Yesway pledged to support the Roswell, New Mexico, community after devastating floods in the area caused extensive damage to homes, businesses and other property. Roswell is where the Allsup’s brand began and five Allsup’s stores are currently located in the community.

The retailer committed to donating $100,000 to the Community Foundation of Southern New Mexico (CFSNM) to aid in recovery and invited its customers and supplier partners to join the effort and donate as well.

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