Singular Sips

C-stores and beverage companies bring excitement to soft drinks and beer by collaborating on exclusive drink offerings.

May 2023 minute read

By: Terri Allan

Innovation, customization and exclusivity are helping to drive cold box and fountain beverage sales in convenience stores today. These efforts to push brands to stand out among an endless sea of beverage options are only expected to continue, with savvy c-stores and their thirsty customers reaping the benefits.

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Terri Allan

Terri Allan is a New Jersey-based freelance writer. She can be reached at [email protected] and on Twitter at @terriallan.

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