Many people have a favorite food combination—peanut butter and jelly, pizza and beer, or eggs and bacon come to mind—and convenience customers are no different.

To find out what combinations consumers are most likely to put in their basket, NACS Convenience Voices explored the top five merchandise categories in 2023—cigarettes, packaged beverages, beer, OTP and salty snacks.

Consumers who purchased cigarettes were most likely to pair a pack with a drink in their basket—either packaged beverage or cold dispensed beverage.

Consumers who bought a packaged beverage were most likely to have salty snacks or candy in their basket.

Consumers who purchased beer were most likely to have salty snacks, candy or OTP in their basket.

Consumers who purchased OTP illustrate the rise of the nicotine polyuser—they were most likely to have salt snacks, candy or cigarettes in their basket.

When consumers purchased salty snacks, the two most frequent basket companions were packaged beverage or candy.