On July 24, convenience retailers across the nation celebrated the commitment of first responders, medical personnel, 9-1-1 dispatch professionals and American Red Cross volunteers for the NACS Foundation’s annual 24/7 Day. The event not only thanked and recognized this core community and customer base with free items, like a cup of coffee or fountain soda, but also showcased the convenience store industry’s deep community ties and dedication with fundraising events including food and blood drives. Over 80 retailers and suppliers participated, representing 30,000 locations nationwide.
Kelley Smith, HOP Shops District Manager, shared her enthusiasm: “Our recent event was a phenomenal success, and I couldn’t be prouder of our entire team. It was a joy to see everyone come together, showcasing the dedication and passion that defines HOP Shops. The turnout was incredible, and you could really feel the positive energy. This event truly highlighted the strong bond we have with our community and the unwavering commitment of our employees. I am incredibly grateful for everyone’s hard work and enthusiasm, which made this event such a memorable experience.”
Social media played a pivotal role in amplifying the day, from retailers showcasing their efforts on company channels to influencer collaborations that enhanced visibility and engagement—including Instagram posts by gymnast Zoe Miller and a supportive segment by Tank Sinatra on his “Tank’s Good News” network, bringing additional spotlight to the event on GSTV.
“As the new Executive Director of the NACS Foundation, I am both humbled and energized by the success of this year’s 24/7 Day, which showcased the vital role of our first responders and incredible support from the convenience store industry. Looking forward, I am committed to continuing this legacy of engagement and expanding our reach and impact, ensuring that each 24/7 Day further strengthens the bond between our stores and their communities,” said Kevin O’Connell, executive director for the NACS Foundation.
O’Connell joined NACS in July as the new executive director of the NACS Foundation. O’Connell most recently served as nonprofit strategic advisor to FYN Creative, the digital storytelling agency he founded in 2014 to produce video content, create campaigns and provide trainings for universities and nonprofits. Prior to that, Kevin founded and served as executive director of The Niche Movement, a global community reaching more than 5,000 people that helps college students and young professionals rethink the traditional career search and find a job they love.
O’Connell also has 15 years of higher education experience, most recently as adjunct professor at George Washington University’s School of Business. Kevin is an active volunteer in community groups including Food & Friends in Washington, D.C.
“The continuous growth of 24/7 Day each year underscores the convenience and fuel retailing industry’s dedication to strengthening community connections and supporting vital public services, promising even greater engagement and impact in future iterations,” O’Connell said.
To get involved next year or learn more about the NACS Foundation, email Kevin O’Connell at [email protected] or visit conveniencecares.org.