NACS is preparing for the sixth annual 24/7 Day. This event celebrates local heroes who work 24 hours a day, seven days a week helping others in the community. It spotlights how convenience retailers across the country are open around the clock, becoming a safe respite for firefighters, police officers, EMTs and others.

“Convenience retailers are often the first supporters to first responders. Thanks to their 24/7 operations, convenience stores are often the only place open to serve first responders and medical personnel working overnight hours. Convenience stores also help ensure fuel, water, food and other necessities are available for emergency workers and customers during the duration of disaster events,” said Stephanie Sikorski, executive director of the NACS Foundation.

Sikorski says that the power of 24/7 Day is that it’s not a one-size-fits-all celebration—retailers who participate can tailor their recognition of these individuals.

“It’s about showing up and doing it in a way that’s true to who you are as a brand, as a company, how your employees show up,” she said.

Learn how you can get involved in this important initiative at www.conveniencecares.org.